Client: Animal Protection League
Challenge: To update their design for apparel they sell and employees to wear.
Role: Lead designer. I designed several ideas for them to choose from. I wanted to incorporate animal tail style flowing typography as well as being true to their purple color. For the other designs wanted to create a sense of being a super hero to reinforce the good the client was doing.
Results: The client loved the shirts, but decided not to move forward at this time.