Client: Contemporary Aesthetic Dentistry

Challenge: To create a logo that was not stereotypical for dentists i.e. a logo that didn’t have a tooth.

Role: Lead designer. For my inspiration, I used the modern color scheme from their office as well as their slogan, “A Healthier Smile, A Healthier You”. The abstract upper and lower shapes in the logo come together to form a joyful person springing out of a big smile, while the negative white space implies leafs which symbolize the health that comes from a healthy smile.

Results: The client loved the logo and began using it on all their materials.