Client: Matthew Hinton, CPA
Challenge: To create a logo for Matthew Hinton that he could use to brand his accounting business.
Role: Lead designer. The client was open to any ideas I had. After researching a variety of accounting symbols, I decided to create a logo around his initials, “MH”. The iconic logo depicts a road implying a financial journey, while the color blue illicits the feelings of trust and wisdom and stability, attributes that clients desire in a financial institution. The logo ended up sleek, professional and recognizable in a variety of formats.
Results: The client loved the logo and began using it on all his printed materials.