Client: Hoezee Wealth Management/Tim Hoezee

Challenge: To create a DBA logo and name that complied with Northwestern Mutual guidelines.

Role: Lead designer. The client requested I use the letter “H” in their name, but was open to any ideas I had. With the Northwestern Mutual guidelines, I used the shape of a square to represent stability while using the flow of the letter “H” to create a step as well as growth.

Results: The client loved the logo and has been using it ever since.