Client: Journey Financial Group/Andy Hoezee

Challenge: To create a “simple logo that is fairly plain and timeless” using their DBA name and that complies with Northwestern Mutual guidelines.

Role: Lead designer. I created a timeless wordmark logo. I played with letter color, highlighting the letter U. The thought behind this was to create a conversation denote that the journey to financial success, financial responsibility or fill in the blank, begins with “you”.

Results: The client loved the logo and has been using it ever since.