Challenge: To create consistent social media content templates that would create brand awareness and loyalty.
Role: Lead designer. I took project from concept to completion by creating social media content that inspired an emotional response to the cause of the shop as being “Earth Friendly and Socially Responsible”. This same branding strategy was used by consistently using colors that reinforced the earthy message of the print shop. This was one aspect of a wider rebranding process.
Results: The content created organic growth in follows, engagements and inquiries.